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Best Email Marketing Software 2025: Mailchimp vs Brevo

Mailchimp
vs
Brevo (Sendinblue)
Recommended

Email marketing still has the best ROI of any channel. Mailchimp is the well-known incumbent, Brevo (formerly Sendinblue) is the cheaper challenger with more features.

Direct Comparison

CriteriaMailchimpBrevo (Sendinblue)
Price0$ (Free)0$ (Free)
Target GroupCreators, E-commerce, BeginnersSMBs, Agencies, B2B
Main Features
      Pros
          Cons

              Our Conclusion

              **Our recommendation: Brevo** – Better value, unlimited contacts and SMS/WhatsApp included. Perfect for growing businesses. **Choose Mailchimp** if you need absolute simplicity and lots of templates.

              Mailchimp

              Der bekannteste E-Mail Marketing Service.

              from $0$ (Free)/Monat
              Try now Mailchimp
              Recommended

              Brevo (Sendinblue)

              E-Mail + SMS Marketing mit CRM inklusive.

              from $0$ (Free)/Monat
              Try now Brevo (Sendinblue)

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