Design Comparison

Canva vs Figma 2025: Which Design Tool is Better for Marketing?

Canva

Figma

Recommended

Canva and Figma are two of the most popular design tools – but for completely different purposes: Canva is the drag-and-drop favorite for social media, presentations and marketing graphics. Figma is the professional tool for UI/UX design, prototyping and design systems. In this comparison, we show you which tool is right for your needs.

Direct Comparison

Criteria	Canva	Figma
Price	12.99$	12$
Target Group	Marketing teams, social media managers, non-designers	UI/UX designers, product teams, developers
Main Features
Pros
Cons

Our Conclusion

**Our recommendation: Figma** – If you do professional UI/UX design, work in teams and need design systems, Figma is clearly the better choice. The real-time collaboration, Auto-Layout and developer handoff features are unmatched. **Choose Canva** if you want to quickly and easily create marketing graphics, social media posts or presentations – without design knowledge.