Video Tools

Loom vs Vidyard 2025: Best Video Tool for Sales & Marketing

Loom

Vidyard

Recommended

Loom and Vidyard are two of the most popular video recording tools – but they pursue different goals: Loom is perfect for asynchronous communication, tutorials and team collaboration. Vidyard specializes in sales & marketing videos with powerful analytics. In this comparison, we show you which tool is right for your needs.

Direct Comparison

Criteria	Loom	Vidyard
Price	12.50$	19$
Target Group	Remote teams, support, internal communication	B2B sales, marketing, customer success
Main Features
Pros
Cons

Our Conclusion

**Our recommendation: Vidyard** – If you use videos for sales, marketing or customer success and need analytics, CTAs and CRM integration, Vidyard is the best choice. The video heatmaps show you exactly where prospects drop off. **Choose Loom** if you mainly use videos for internal communication, tutorials or quick walkthroughs.